How we use PESTLE Analysis
The Census and COVID19
With the pandemic level of COVID19 (coronavirus), all of our lives have been impacted. The virus has even affected the US Census. All face-to-face and outreach activities have been either suspended or canceled. But make no mistake; the #demandtobecounted movement continues. You still can be counted via the internet. Why wait? Be counted now!
Please, please remember to do the following during these times of quarantine:
- If you have any flu-like symptoms, such as fever, a dry cough and/or shortness of breath, call your Primary Care Provider.
- Take preventive actions to stop the spread of germs (wash your hands often with soap and water for at least 20 seconds, avoid touching your eyes, nose, and mouth, clean and disinfect frequently touched objects and surfaces).
- Avoid close contact with people who are sick.
- Cover coughs and sneezes and then immediately wash your hands.
The Demand to Be Counted Campaign
On February 10, 2020 Leggette ETI launched the #demandtobecounted campaign. #demandtobecounted is a campaign for the 2020 Census in Seattle/King County. Leggette ETI was awarded the contract in September of 2019 by the state Office of Financial Management to create media messaging about the do’s, don’ts, and how-to’s of the Census. Leggette has created toolkits in English and in Spanish as well as videos (all videos are close-captioned for Spanish).
This is a fascinating media campaign, but the magic was in the creation of the video. Leggette found influencers throughout the Greater Seattle area who gladly participated in the creation of the video; all because they believe in the impact that the Census has on the community. The work was hard, tears were shed, but in the end, we celebrated our accomplishment.
